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Save the bees.

Albert Einstein once said, "If the bee disappeared off the surface of the globe then man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man." According to the USDA, Pollinators, most often honey bees, are responsible for one in every three bites of food we take, and increase our nation's crop values each year by more than $15 billion. However, honey bees have been in serious decline for more than three decades in the United States. Our filter tips contain noninvasive/ native wildflower seeds that are designed to be planted after use and bloom wildflowers to help save the bees.

Stop pollution.

More than 3 trillion cigarette butts are littered annually worldwide. Our goal is to replace that pollution with beautiful, noninvasive wildflowers. Contained in our fully biodegradable filter tips is our proprietary wildflower seed mix, made only of native/ noninvasive wildflowers species that won’t disturb the ecosystems around them. Most importantly, these seeds are pollinator-friendly and help to combat depopulation in honeybees, butterflies and other pollinators by providing them with necessary sources of pollen to help fuel them on their journey. By 2025, we will have planted 1 billion bee-friendly, wildflowers.